Project Reimagine HUL | Winning Strategy | Digital Transformation | Distribution | HUL Case Study
How HUL enabled small retailers to take the digital leap - HUL's Shikhar app
Unilever’s digital journey leads to real results for consumers.
“Data-driven, analytics-led and AI- and machine-learning-powered technology that leverages automation and builds intelligence over time will be the bedrock of this ‘intelligent enterprise’ – and will drive HUL’s growth in this decade,”
Shikhar is HUL’s eB2B app which connects sales teams with more than 500,000 stores that stock Unilever products. During the pandemic it ensured orders were received when the sales team couldn’t reach the outlets during lockdowns. It also helped optimise deliveries. By using location data to triangulate, it calculated the best possible routes to reach stores that avoided containment zones and other restrictions.
The mom-and-pop stores which sold HUL products could place orders using the Shikhar app, instead of waiting for the salesperson from HUL to visit them to take orders. Moreover, through a partnership with the State Bank of India, HUL enabled retailers who joined the app to avail an overdraft facility.
This case study describe the digital transformation journey of Unilever
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