How to Track Events with Google Analytics 4 and Google Tag Manager // Google Analytics 4 Events
When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial.
In today's video, I will show you how to track events with Google Analytics 4 and Google Tag Manager. This tutorial will show:
What events are tracked in Google Analytics 4 automatically
What is Enhanced Measurement in Google Analytics 4
How to track recommended events in Google Analytics 4
How to track custom events in Google Analytics 4
How to create new events based on other events (directly in GA4 interface)
How to modify incoming events and fix typos in them
How to plan your event structure and naming convention
How to test your events in Google Analytics 4
And where to find your events in Google Analytics 4 reports.
There are many things that need to be covered (hence the length of it is longer than usual). But this is the core of GA4 and you MUST understand everything I teach in this video.
=== TIMESTAMPS ===
00:00 - Intro
02:53 - Overview of topics
03:48 - How events worked in Universal Analytics
05:04 - Automatically tracked events in Google Analytics 4
06:10 - Enhanced Measurement
11:35 - Test your Enhanced Measurement events
15:29 - Recommended events in Google Analytics 4 + example
25:39 - Custom events in Google Analytics 4 + example
38:14 - Register custom parameters in Google Analytics 4
41:54 - Create events and modify events (in the GA4 interface)
47:44 - Summary
48:58 - Migration and planning of events
49:38 - Final words
=== LINKS ===
Subscribe to our Youtube channel / @analyticsmania
📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions
https://www.analyticsmania.com/p/gett...
⭐⭐ Google Analytics 4 course ⭐⭐
https://www.analyticsmania.com/course...
✭ Blog post: How to upgrade to Google Analytics 4 (includes the spreadsheet)
https://www.analyticsmania.com/post/u...
✭ Blog post: How to Install Google Analytics 4
https://www.analyticsmania.com/post/h...
✭ Blog post: How to track events with Google Analytics 4
https://www.analyticsmania.com/post/h...
✭ Spreadsheet: event plan example
https://docs.google.com/spreadsheets/...
✭ Google Analytics Debugger (Chrome Extension)
https://chrome.google.com/webstore/de...
✭ Recommended Google Analytics 4 event names
https://support.google.com/analytics/...
✭ A guide to Google Tag Manager Data Layer
https://www.analyticsmania.com/post/w...
✭ A guide to Custom event trigger in Google Tag Manager
https://www.analyticsmania.com/post/g...
✭ Collection and configuration limits in Google Analytics 4
https://support.google.com/analytics/...
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