Tata Tiscon 550SD | Chalaang
Film 1/3 Samajhdar Banein. Behter Chunein.
In a low involvement category driven by complex technical speak and mindless fringe benefits, it made sense to simplify the technology and connect at a personal level. Presenting the friendly neighbourhood Chintu engineer in a series of 3 films to launch Tata Tiscon 550SD TMT rebars.
Agency: Wunderman Thompson South Asia
SVP & Managing Partner: Vijay Jacob
VP & Sr. ECD: Arjun Mukherjee
Senior Creative Director: Moeinuk Sengupta, Sarasij Dasgupta
Copy Supervisor: Aniket Chattopadhyay
Business Team: Soumya Chattopadhyay, Arko Majumdar, Tridipta Dey
Production House: Now Films
Director: Anwar Sayeed
Music: Jolly
Executive Producer: Ameya Raut