The Fork - Adding Pinterest Ads to Your Marketing Mix
La Fourche, an online organic store, had a clear challenge: to find a powerful alternative to Meta and Google without exploding their costs. Marie Murzeau, Growth Manager at La Fourche, and I analyzed the test conducted on Pinterest together.
📌 Discover our Pinterest services: https://pin-ads.com/
📞 Book a free Pinterest strategy session with me or a Pin Ads expert now: https://app.iclosed.io/e/pin-ecom/app...
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🔗 Links mentioned in the video:
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La Fourche.fr website: https://lafourche.fr/
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📖 Chapters:
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00:00 Introduction
01:02 Marie's presentation
02:14 Bottom-of-funnel performance challenges
03:30 What Marie thinks about Pinterest
04:19 La Fourche
05:19 Why hasn't La Fourche tested Pinterest before? 07:23 The Importance of Pinterest SEO
09:03 Pinterest in the Marketing Mix
10:15 Dependence on Google and Metadata
11:06 Getting Started with Pinterest Ads
13:03 Pinterest Shopping Campaigns
15:00 The Most Effective Creatives
16:20 The Formats That Work Best
17:25 The Advantage of Pinterest vs. Metadata
19:04 Managing Pinterest Attribution
23:32 When to Launch Pinterest for E-commerce?
24:25 Pinterest Budget at Launch
26:15 Why Did You Choose the Pin Ads Agency?
27:40 Conclusion
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👨💻 Who am I to talk to you about Pinterest? ==============
Over 5 years ago, I decided to launch on Pinterest with a single goal: to escape the competition and the obstacles of Facebook Ads.
After many difficulties and failures, I managed to generate my first thousand euros in a few months, solely thanks to Pinterest.
With this experience, I was quickly able to help the largest e-commerce companies (Cartier, Asphalte, BUT, The Bradery, etc.), as well as dropshippers and infopreneurs in various industries, generate several million euros organically and through paid advertising.
This led me to found Pin Ads, the first French-speaking agency dedicated solely to Pinterest and Pinterest Ads, where we currently help over 100 clients capitalize on this underutilized traffic source.
Having struggled to get started on Pinterest, I'm sharing with you on this YouTube channel what I wish I'd known when I first started to succeed on this platform. 📌