Maximizing Your ROI On PPC Advertising
AIS Media CEO Thomas Harpointner co-hosts a digital marketing series on Business Radio X covering SEO strategies, PPC, and digital marketing tactics.
This month our guest is Raychel Leong-Sullins, VP of Operations at Maid Simple. Raychel has been a part of Maid Brigade, Inc., since 1999. Her most recent position as VP of Operations, has provided the opportunity to oversee the Maid Simple concept since the first franchise opened in 2012. Raychel has worked in all aspects of the Maid Simple model, including new franchisee acquisition. Working with the franchise development team, Raychel assisted in locating and selecting AIS Media to be the SEM vendor for Maid Simple.
Our conversation covers maximizing your ROI with PPC advertising, PPC keyword research, how to write PPC ad copy, PPC ad quality, landing page relevance, how to run a successful split test, and how to measure PPC results.
You can find out more about our work, Maid Simple, and Business Radio X at:
http://www.aismedia.com
http://www.maidsimplefranchise.com
http://www.businessradiox.com