Interactive advertising in a shop window
An impression of Interactive Advertising in a shop window. Advertising content is displayed on a screen behind a shop window, so that passers-by can not only view, but also interact with the narrative, using their own smartphone. This provides a non-invasive format to communicate with potential customers outside business hours. The same concept can be ported to other scenarios, such as billboards, large screens at events or information screens in waiting rooms. The technology is based on https://www.mupop.net, an interactive exhibition tool. The video is a recording of a pilot at https://www.bakinglab.nl in Amsterdam, part of a project funded by Province of Noord-Holland as part of the MIT scheme. For more information, contact https://www.noterik.nl.