The XR Illusion: Kevin Joyce Uncovers the Hidden Truths of the Virtual World
David Mullett sits down with Kevin Joyce, who has spent 17 years around games and XR, from gaming journalism to starting VR Focus. They talk about what's really going on with VR, AR and the metaverse, and what tech companies get wrong when they try to explain a product people have never used before.
If you sell software that's hard to explain, the bit from 41:08 on copywriting and 44:10 on being honest about delays is worth your time.
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00:00 Introduction and Kevin's start in XR
01:31 From scriptwriting to gaming journalism
02:38 Building a network of publications
03:41 How online publications make money
05:19 Starting VR Focus
09:08 The metaverse and how VR has changed
15:21 VR as a luxury, smartphones as a need
17:45 VR at work and Apple's Vision Pro
19:56 Pico against Meta
23:26 Varjo's XR4 and the enterprise market
28:03 What shareholders think of Meta's VR spending
34:47 How Tiny Brains helps XR startups
41:08 Copywriting tips for tech that's hard to explain
44:10 Product delays and staying honest
50:54 The hype problem in XR
53:16 Where AR goes next
58:56 The tech Kevin is most excited about
01:03:38 Where to find Kevin and Tiny Brains