Amazon Sponsored Brand Video Showdown | Echomerx vs Scotch
In this video you will compare my Sponsored Brand video with Scotch's which we happen to land on the same SERP.
For those of you who don't know what Amazon Sponsored Brand Video, it offers sellers ways to use branded video to either target keywords or other products.
To my surprise that the Scotch video doesn't contain subtitle and in my opinion harder to decipher what the "twist" is all about. Well, Scotch is a big brand and you would think they know what they are doing?
As for smaller brand like Echomerx, I will need to focus on conversion because "wrapping tape dispenser" is a new untested keyword for us and the branded video is the best way to showcase your product.
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