Podcast Marketing Strategy: The Podcast Discoverability Triangle
This podcast marketing strategy will give you an overview of the visual that I recommend to podcasters looking to grow their audience and achieve some quality podcast growth.
The point of developing this podcast marketing strategy visualisation is to give you a visual reminder of the three things that your podcast marketing has to cover in order to be effective and to help grow your podcast listeners and podcast audience.
It should act as a bridge between podcast marketing theory and podcast marketing tactics, allowing you to build out a podcast marketing strategy that suits your audience and your show and begin to go some way to helping you to understand why the things that seem to work “for everyone else” may not be working for your audience.
As an independent podcaster, you have to understand and create a marketing strategy that overcomes three things:
Your potential ideal listener may not even know that podcasting exists.
Your potential ideal listener may love podcasts but has never heard of you.
You aren’t creating content that matters enough to your ideal listener for them to tell anyone else about it, even though you think you are.
Delivered by Mark Asquith of Rebel Base Media (@MrAsquith)