Quick guide: Pay per Click Advertising
Social media and internet marketing has one main advantage over other forms of marketing which is that instead of simple branding, it can generate direct sales as well.
Pay per Click advertising is when rather than just paying for people to see your advert who may or may not be interested, you can run targeted adverts and then only pay when you drive traffic to your website.
This doesn't necessarily mean that they become paying customers which is why it is essential that you have an optimised website and social presence.
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