This video is directed at a specific persona -- that of the operations manager. It is part of Five9 Contact Center Outsourcer Buyer's Journey Series of videos produced by the 2-Minute Explainer Company, Business Information Graphics.
The videos position the benefits of Five9's software and services for IT, operations, and sales. Scripts for these videos were based on personas developed by the Five9 marketing team.
http://www.2MinuteExplainer.com/buyer...