New Age of Perfumery: Deciphering the blurred lines between mass and niche
Ever wonder, how the worlds of mass-produced and niche fragrances are colliding? Speakers of this Next in Beauty session dove into this captivating discussion that revealed the secrets behind traditional perfumers, the changing tides of consumer influence, and the exciting future of fragrance retail. Discover how sustainability initiatives are reshaping the industry and why discerning consumers like you are driving the demand for unique, ethically-conscious scents. Watch the video to join this new era of perfumery, where innovation and your preferences combine to unlock limitless scent possibilities.
Speakers:
Kevin Mathys - Perfumer, CPL Aromas Dubai
Ronny Froehlich - Co-Founder & Managing Director, Golden Scent
Evarist Rego - Director International Business Development, Sterling Perfumes
Farah Vahedna - Beauty E-commerce Lead
Moderator:
Lauren O’Connell- Beauty Editor, Cosmopolitan Middle East
This session took place at the Next in Beauty Conference during Beautyworld Middle East 2023. The Next in Beauty Conference returns in 2024. The next edition will take place from 28th - 30th October 2024. Interested to visit? Click here https://beautyworld-middle-east.ae.me...