Usability Review- Mary Morrissey - Great use of "Calls to Action"
Though there are a few navigational issues on this site, it is a terrific example of how to engage visitors and effective use of "calls to Action" or thing you want people to do. these are measurable and can tell you how effective the site is. She offers several ways to get people to sign up. The forward facing images engage and invite and the professional video makes you at ease immediately. The organization by subject and task is also very effective.