Ryan is hyper-focused on storytelling in his videos. There are many structures on how to approach storytelling, but it all boils down to a person, a problem, the stakes if they don't get that problem solved, a climax of them pursuing that issue and a transformation of the person. Ryan is a great example of how this plays out as he puts himself in the role of the main character and has to overcome obstacles to complete his journey. He invites us along to see how this transforms him and others around him.