In this video I go over all the reasons why I don't like Google Performance Max Campaigns. I will cover issues with lack of control and transparency with Google Ads keyword targeting, negative keywords, budget allocation, and training Google Smart Learning AI to learn bad habits that serve our ads to the wrong people. I will show you how I nearly destroyed our company by wasting a ton of our Google Ads budget on a Performance Max Campaign. and How I increased our cost per estimate and cost per just by nearly 400%.