MERCEDES-BENZ LAND, SEA, AIR (Making-Of)
From its inception, Mercedes-Benz Parfums has exemplified the ultimate embodiment of the brand’s singularity, its innate sense of detail, and its exaltation of the senses. Today, the launch of Land, Sea, Air signals a new era in the world of luxury fragrances for men.
Taking as inspiration the very heart of Mercedes-Benz legend—the three-pointed star and its iconic meaning: to be a pioneer and to engineer your own future/voyage wherever the journey takes you “on land, on the sea, and in the air” — Land, Sea Air represents a profoundly significant return to the elements.
Across centuries and philosophies throughout the history of humankind, these three natural elements have always functioned as a beacon; inspiring different ways of life and defining different facets of our personality. Land represents culture, legacy and authenticity, the energy that we draw from what we build and protect. Air brings out our visionary side; our innovation, our imagination; our soaring freedom. And Water is the channel for our instinct, our attentiveness, our sensitivity, and our appetite for adventure.
Together they combine into a groundbreaking Trilogy for a complete man, with all three fundamental elements united.
Created by French master perfumer Anne Flipo, Mercedes-Benz Land, Sea, Air unites around a common base, with each element expanding into its own distinct olfactory universe. The Trilogy is a tribute to layering: infinitely customizable, the trio can be worn separately, in harmonious balance, or in your desired combination. It’s a simple concept with extraordinary results. By layering the fragrances of ouroutstandingTrilogy — Mercedes Benz Land, Sea, and Air — explore all possible scent combinations for new dimensions of pleasure and complexity.
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