Stop Chasing Small Orders — How to Land VIP Bakery Clients
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Chef Sheena Singhania started her unique venture Project Cake By Sheena a few years back, blending her love for baking with a touch of international style. Growing up in Shillong, she learned to bake from her grandmother, and now her venture is a must-visit.
Chef Sheena’s journey is inspiring. She began baking at eight, following her grandmother's footsteps. After trying out five different colleges and being unhappy with desk jobs, a conversation at the gym changed her life. She learned about the Culinary Institute of America in New York and realised she could make baking her career. After studying there, she returned to India and started her first business, Pearl Boutique, named after her mother. She paused this venture to focus on her wedding, which was a tough decision but led to her current success.
Project Cake by Sheena shows Chef Sheena’s mix of old traditions and new ideas. She started small at Grub Fest in Delhi and grew her brand, now serving high-profile clients with custom cakes. Her awards, like 'Cake Artist of the Year 2019' and 'Young Rising Chef - All India 2019,' show her hard work and talent.
In this episode, Chef Sheena shares the challenges she faced and how she made her dreams come true. She talks about the hard decision to stop her first business and how she built a name in a competitive market. You’ll learn valuable lessons about baking, following your passion, and balancing work and life. Don’t miss this episode, filled with inspiring stories and practical tips for aspiring bakers and entrepreneurs.
Timestamps:
0:00 - Intro
2:04 - introduction to Chef Sheena
5:23 - Difference between Shillong's lifestyle & Delhi.
7:03 - Impact of Shillong’s lifestyle on chef's baking style
8:02 - Why chef chose the Culinary Institute of America in New York for her education
9:24 - Recommendation for anyone who wants to become a baker
10:41 - The journey after coming back to India after education
13:32 - The reason behind the venture’s name & role of the chef’s mother in her journey
14:17 - Pearl Boutique: her first venture’s story and learnings
16:44 - Project Cake By Sheena: the story behind her current venture
17:53 - The vision behind her venture
18:37 - Team structure of Project Cake By Sheena
19:09 - Interstate delivery
20:22 - Expectations of high-profile clients
21:22 - Fake cake trend
22:25 - Interstate order story
24:25 - Tips to make realistic flowers
25:17 - The process of completing an order
26:07 - The story behind the 24-carat edible gold-plated cake
27:56 - How to avoid underpaying customers
28:57 - Feeling after getting so many awards & recognition
29:34 - Impact of recognition on business
30:39 - Story behind “a slice of glamor and a touch of art”
31:05 - The Story Behind Pearl’s Eatery
32:21 - Lamborghini cake story
32:58 - Marriage & effect on her business
33:23 - Influence of her artistic skills on cake-making
34:21 - Future Plans of Project Cake By Sheena
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