A family run business since inception in 1958, each generation has brought new innovation to the brand.
Born from founder Yukio Yamai’s discontent for what was available in the climbing gear market, Yukio’s granddaughter, Lisa Yamai, continued in his legacy and launched Snow Peak Apparel in 2014 with a line of considered, technical outdoor clothing made from innovative Japanese fabrics.
The world of mountaineering re-imagined.