Elicit AB Case Study | ASUS Business
ASUS Business presents the case study of Elicit AB.
Elicit AB is a Swedish consulting company founded in 1999 in Gothenburg, and has evolved from specializing in IT consulting to taking on broader assignments and handling everything from the ground up. The company grew out of a desire to create IT solutions that truly deliver value.
What primarily attracted Elicit to ASUS was the many unique product features such as the focus on OLED screens, specialized creator computers, trackpads with built-in numpads and the like, as well as the design. "These things make ASUS computers stand out from the crowd, which Elicit valued highly. "We needed our computers to stand out, to have something extra. Something that creates a wow feeling. It's clear that such things make a difference, it creates an impression of Elicit that aligns with how we want to be perceived." - Pelle Andel, Managing Director Elicit AB.
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