How India's #1 Real Estate Developer Scaled Lead Generation with WhatsApp | Lodha Group Testimonial
With a vast range of residential and commercial properties across major Indian cities, Lodha Group has established itself as a leading real estate developer. The company sought a channel to engage with prospects to share property information, download brochures, and book site visits. WhatsApp, it was! WhatsApp's extensive reach and ease of use made it the perfect channel where Lodha could implement a conversational chatbot to handle FAQs about various projects, confirm appointments for site visits, and offer a seamless, personalized experience. The solution helped Lodha achieve its key goals, in fact achieving 20x ROI! Here's Ashish Tewari, AVP - digital marketing at Lodha, with the story of the collaboration with Jio Haptik and the solution that brought their vision to life.
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