What is SEO and why does it matter? (2022)

Опубликовано: 31 Март 2026
на канале: runbiz
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#SEO #SearchEngineOptimization #Websites

What is SEO and why does it matter?

Today we are going to be introducing a new segment to our series called Web Tip Wednesday: Website Edition.

In these segments we are going to take a deeper look at all things websites. What makes them great? How can they be successful? How can I make them more visible? And hopefully in turn, we can make the internet a safer and better place.

Today we are going to begin our segment talking about the one thing that everyone wants on their website, but no one knows what it is.

That’s right, we are going to be talking about SEO.

We get this question a lot from our customers because it seems like once a week, someone is trying to sell them on SEO. You might get those crazy emails that tell you that no one can find you on the internet and that your website is terrible. They might claim to have the power to make your website #1 on google and to make all your dreams come true. All you have to do is pay them some amount of money and with their magic SEO powers, they’ll waive their wand and voila.. you are at the top of google.

We also get the same question about SEO, and it’s always, “How can I become #1 on Google?”

Before we can answer this question, we need to first understand what SEO is and why it is important.

I am going to try to answer four simple questions about SEO that will hopefully help you understand the basics about SEO and how it can help your business.
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About us: Runbiz is a managed IT service and website services (yes, that includes SEO) provider based in Amarillo, TX. We are passionate about empowering people to do what they do well. Learn more about us here: https://www.run.biz/who-we-are