How to track 404 errors with Google Analytics 4 (a.k.a. Page not found errors)

Опубликовано: 05 Октябрь 2024
на канале: Analytics Mania - Google Analytics & Tag Manager

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When a visitor lands on a page that does not exist, he/she sees a “Page not found” (404) error. In this video, I will show you how to see that data in Google Analytics 4.

There are two approaches:
using the automatically tracked data (page title)
building a custom solution with Google Tag Manager (if the first method/approach does not work)

This is useful because reducing the number of 404 errors is reducing the friction on your website.

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