CXPA Course: Making Personas and Journeys Data Driven and Actionable
Customer experience (CX) is evolving, and data-driven personas and journey mapping are key to maximizing ROI. In partnership with CXPA, Matt Egol, CCXP, Founder & CEO of JourneySpark Consulting, and Virginia Colamarino introduce a powerful course designed to help CX professionals transform their approach to personas and customer journeys.
This course dives deep into how organizations can move beyond chasing pain points and instead focus on building actionable insights. By integrating qualitative and quantitative data, businesses can connect personas more effectively with brand promises, leading to stronger engagement and improved decision-making. The goal? To create micro-segments that fuel experimentation and deliver measurable business impact.
Join Matt Egol and Virginia Colamarino in this CXPA course and take your persona strategy to the next level!
#CustomerExperience #CXLeadership #DataDrivenCX #Personas #JourneyMapping #CXPA #CXInnovation
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More about Matt Egol and JourneySpark Consulting:
Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting
A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.
Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.
Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.
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