Entries - PIM plus Digital Asset Management in one solution
Entries is Widen's PIM, or product information management capabilities that organizes your product information, marketing copy, and digital assets in one user-friendly interface, combining PIM and DAM.
Entries allows you to import product data to a user-friendly interface from your ERP and PLM systems to provide role-based access across your business. Add copy, related digital assets, and pricing information and organize what customers will read, see, and hear about your products in one view.
Use do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle and syndicate product data to e-commerce, print publishers, websites, and other channels.
The key is that every piece of information associated with a product lives in one master profile. This eliminates redundant data entry, introduces self-serve access to product information, and speeds up distribution. There’s no more uploading and downloading assets to multiple systems or dragging various files into a maze of shared folders. If product information or content is updated in the master profile, the data can be syndicated again from this one location, saving time and ensuring accuracy.
“Online, the information and content you provide to e-commerce sites, reviewers, influencers, and other publishers ultimately shape perceptions of your products” said Jake Athey, VP Marketing and Customer Experience at Widen. “The accuracy of that data and the quality of the content both make a tremendous impact on purchase decisions. Products are becoming information, and the brands best able to manage that information will have an edge in e-commerce.”
The combined DAM+PIM platform will help you accelerate product launches and ensure the accuracy of product listing around the web.
To learn more about digital asset management, visit: https://www.acquia.com/blog/digital-a...
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