Performant Analytics
Marketing wants to track things. Pageviews. Clicks on specific elements. Conversion rates between pages. Conversion rates over time.
Every week or so, you get a new request – a new pixel, a new tag, a new element. You watch website performance suffer – and you think, there’s gotta be a better way.
Sound familiar? If so, you’ll want to join us this Thursday, with Gatsby co-founder (now Netlify principal engineer) Sam Bhagwat and Rudderstack Head of Product Marketing Eric Dodds, to talk about how to create a Marketing Data Layer. This will let you:
Abstract data collection without tying implementation to specific tools
Eliminate redundant scripts
Finally end the stream of ad hoc analytics requests