3 Tips to Save Money on Google Ads
Here are the 3 tips that can potentially save you a lot of money in Google Ad costs:
(1) Target niches, not broad topics when making ad campaigns (for example, target something like losing belly fat instead of weight loss).
(2) Target phrase and exact keywords only, not broad. For example, if your ad is targeting a keyword like lose belly fat, then when entering the keywords into your campaign, do it like this:
"lose belly fat" and [lose belly fat], not lose belly fat (without any quotes/brackets)
(3) Bid less than what Google Ads suggests. I've often gotten clicks/sales for FAR less than my competition by bidding (typically $0.50 or less on keywords, proof below in the related video). You don't need to outspend your competition to get clicks/sales (I recommend against that).
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