FARMING needs to STOP talking about QUALITY!
Red Tractor was never a brand but it does raise a very important point. If we want to create a strong brand we need to stop talking about quality. Strong brands are built on being different, not better.
0:00 Intro
0:18 Red Tractor is NOT a brand
1:16 Lets have a chat about quality
3:03 Be different, not better
4:38 Work with the system, not against it
#agriculture #britishfarming #farming #farminguk #britishagriculture #branding #brandingsuccess
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