The largest internal Heineken event needed 50-meter expansive environments to tell the story.
This project involved creating three ultrawide backgrounds that would transition into each other with camera movements, and display on a 50-meter widescreen.
Three different scenes were created, which consisted of a transition-in, a loop-hold, and a transition-out animation.
A big challenge for me in this project was creating a pixel-perfect transition between the scenes.
Working with a front-facing camera flattens the perspective image output of the camera and helped me accomplish this.
Second, the project was all about switching from one scene to another seamlessly.
This was done with a combination of techniques used in one-shot films and videos to hide transitions between scenes.
Read the full project case here: https://www.brasser.io/heineken-commerce-w...
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Peace 💖