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Vodka on the Map - An interview with Michael Persson by Design Victoria www.designvic.com (part 2)
Michael Persson put Absolut Vodka on the world map. Once considered a tonic for retired Russians, its now the third largest selling spirit in the world. Always thinking outside the square, this Swedish branding and marketing guru has also shown his talent with Scandinavian airline SAS and more recently with Volvo cars.
Persson highlights three important words about selling Swedish design. These are simplicity, innovation and nature. Its about finding the best way to each one