Why NZ Import Businesses Fail and Tips How You Can Avoid It
Why do most organisations collapse? Should you get a business mentor?
🚨↓↓↓ Click SHOW MORE to read the rest of this story ↓↓↓ 🚨
YOU WILL LEARN:
Why do most organisations collapse?
How did the leaders of the popular companies make decisions that triggered the breakdown of their business?
And other practical tips you can implement today!
TABLE OF CONTENTS:
01:04 – Reasons for writing book
03:38 – How to get client referrals
05:02 – Signs that business is about to fail
06:38 – Statistics of failed and successful businesses
09:28 – Benefits to read Bob’s book
11:31 – Some tips that can make you wealthy in business
15:01 – Why small businesses do not have a website
17:30 – First three things to be competitive
20:35 – When start to get an advisor
Learn other tips on our website https://easyfreight.co.nz/blog
🔔 Subscribe now, so you do not miss the next video! ➜ / @easyfreightconz
👍 Like the video, if you want to see more like that.
💬 Comment below - We read every comment!
👥 Join Importers & Exporters FREE Facebook “private” group - / nzimp. .
💼 Check out our website and save money on your Imports & Exports https://EasyFreight.co.nz/
👥 Join Auckland Entrepreneurs FREE Facebook “private” group - / aklen. .
TRANSCRIPTION:
Max: Hello. Today we are going to talk about why New Zealand import businesses fail and tips on how you can avoid it. Our guest is Bob Weir who is a business adviser with 30 years of business experience.
He has recently published another book called “Why businesses fail and the journey through our irrational minds”. He was also featured in New Zealand Herald, Radio New Zealand and other media websites.
Today you will learn why Pumpkin Patch Limited collapsed, how the leaders of the popular companies made decisions that triggered the breakdown of their businesses and other practical tips you can implement.
Bob, would you like to add anything else about yourself or your business?
Bob: Thanks, Max. I have been in business for a long time. However, in more recent months and years, I have done a lot of research trying to expand my understanding a bit more about how to be successful in business.
Max: What made you write this book now?
Bob: I have written a couple of other books and enjoyed the process of researching and learning information and then sharing it. But I had a particular interest from my advice to other businesses and running my own business. This is that how we can do better at it.
I came at it from a different angle. I learnt from the people who went very wrong. I started with a small amount of information that grew as I did more research and ended up being another book which took me about four years to produce.
Thus, I commenced with a desire to learn more about why a lot of businesses got into many troubles in New Zealand.
Max: Was anything that you did not expect what you discovered?
Bob: When I started out using my business experience and training I was looking at more traditional things such as growing too fast, borrowing too much money, cash flow issues and all that sort of things.
What I found more, I looked at it was not a lot of common threads. There were a lot of things that happened, but they were not the same in all cases.
The only thing that was the same was the human being and the fact that these businesses were led by people that made some pretty strange decisions. That is what led me on a path to the psychology. Hence, the second part of the book title is our irrational minds. So that was a piece I was not expecting.
But I promised that a fair amount of time I was looking at how we make decisions and why we get so many decisions wrong when even we have time we should have known better. The journey was to study the human mind as much as I did about the business itself.
Max: I had a question from one of our clients. He asked that some social media influencers and business advisors say that one of the best ways to get new clients and make your business successful is to get referrals.
Do you have any tactics or a specific example how we get these referrals? Because it is easier said than done, is not it?
Bob: There is no doubt that throughout the world the best marketing tool that any business can use on the planet is to get a referral by a trusted source.
If a person you know recommends you to use a business or buy a product from someone, you will trust them in any other forms of marketing. That what everyone is aiming to achieve is to get referrals.
The most critical thing getting referrals is when you work. I always use the argument that the best marketing you can do is to do a great job every time.
...
#NZCustoms #NZBusiness #NZEntrepreneur #NZImporter #NZExporter #Auckland #AucklandCity #AucklandBusiness #NewZealand #NZMade #MadeInNZ #NZFreight