Let's Talk Femininity & Feminism Through Disney Princess Marketing - Honors Senior Thesis 👑
Hey everyone! 🤗💖👑
Thanks for being patient with me after a long time without posting any new videos! For the past year or so I've been super busy reading, researching, interviewing and writing for my Honors senior research thesis. I can't believe it's already the las semester of undergrad.
I wrote my thesis on the Disney Princesses! Because if I'm gonna write practically a book, might as well make it fun and on something I love. Through my research I explored femininity and feminism in marketing through the history and case studies of the Disney Princess brand. The brand is actually pretty new, created in 2000, so it's been really informative and interesting to see how Princess has evolved after two decades to act on critiques from parents/caretaker/feminists who said that the princesses were bad role models and that their hyper femininity created shallow and vain characters. So come with me on my journey to investigating how the brand came to be, and what is being done to make Disney Princess a healthier brand.
--
Chapter timestamps:
00:00 - What I've Been Doing...
00:57 - Introduction
02:45 - What is the Disney Princess brand?
06:13 - History of the Brand
11:03 - Branded Songs
13:49 - Context with the Feminist Movement
17:29 - Illustration Redesigns & Backlash
19:37 - The Rebranding
23:00 - My Interviewees
24:04 - Thank You
--
You can read my full research thesis for free through the link below!
https://drive.google.com/drive/folder...
--
If you wish to support me and my work, I gratefully accept donations in my Beacons link menu! Donations would also contribute to getting my thesis printed as well as help me in grad school in the fall!
https://beacons.ai/dislifeofaya
--
If you have any questions or want to discuss what I talked about in the thesis/video, please comment on this video or DM me on Instagram @dislifeofaya. I would love to hear what you think!