Mike Net Fish Tech
Featuring a special surprise appearance by Sincera founder Mike O'Sullivan.
The boys talk markets, markups, and potential regulation.
0:00 Intro & Adam’s 2nd Half Review of Yield by Ari Paparo
6:00 Special Guest Intro: Mike O’Sullivan of Sincera / The Trade Desk
12:00 SSP Margins, Transparency, and the Publisher Perspective
20:00 Open Path, Market Competition, and Publisher Fears
29:00 Transaction IDs & Tackling Request Duplication
39:00 Bid Jamming, Quality Signals, and Industry Dysfunction
50:00 Regulation, DOJ, and the Future of Ad Tech