Behind the Scenes Car Commercial Episode 1
Commercial shoot day is super important at Valley Hi Toyota in Victorville! Being 80 miles away from Los Angeles, along with the constant competition of different dealerships, Valley Hi Toyota must create different spots in order to stand out from the crowd.
Who else is trying to stand out from the crowd? The dealership's Create Director, Brian Ortega, that's who. In 2017, the Kernel team at Spectrum Reach suggested to General Manager, "Toyota" Todd Stokes, to "put Brian in there somewhere."
Apparently, Brian took advantage of the opportunity! As a grown man who suffers from "Middle Child Syndrome," Brian lets it all out during commercial day. This day, Brian's creative assistant, caught some footage to show everyone what transpires on the day of a Valley Hi Toyota shoot.