The Starbucks Origin Experience
See the full project at:
https://mediastorm.com/clients/the-st...
Over the last year, through the Origin Experience, Starbucks has taken groups of their partners to three locations where their coffee is grown and processed.
The goal of these trips is to inspire a new found respect and appreciation for the hard work and passion that goes into each pound of coffee they sell, and for the partners to be able to go back and talk about the work Starbucks is doing on the ground as well as the long-term relationships they share with the growing regions and the communities that live there.
With only a limited number of Partners being able to go, Starbucks wanted to document the experience in a way that could be used to educate and inspire partners who were unable to go.
As a result, MediaStorm was commissioned to travel on the three pilot Origin Experience trips to Costa Rica, Indonesia and Tanzania and do original reporting of the partner's experiences.
The final result is seven character-driven short documentaries and a trailer with elements from all of the trips. Not only did we document the experience of the trips, but also followed our characters back home to their markets and documented the impact the experience had on the individual partners.
Publish Date: February 25, 2011
Credits
A film by: MediaStorm
Director of Photography: Rick Gershon
Editor and Producer: Rick Gershon
Additional Video: Tim McLaughlin, Maisie Crow
Graphics: Tim Klimowicz, Jacky Myint
Director and Executive Producer: Brian Storm