Hey Guys
You've heard of the brothers Toni & Guy, but do you really know who these guys were and the impact they had on the beauty world?
In this video, I'll tell you the full story, full of curiosities, twists and LOTS of inspiration about two Italian brothers who came from nothing, opened a small salon in London in the 60s and created a global empire with more than 450 salons, a famous product brand (TIGI, pronounced Ti-dji) and a teaching methodology that still trains professionals all over the world.
Let's talk about:
• The beginning of the story in Scafati (Italy)
• The arrival in London and the opening of the first unisex salon
• The creation of TIGI and the concept of “hair is fashion”
• The international expansion and the gyms
• The presence at fashion weeks and the more than 85 awards
• The legacy of Toni Mascolo and the continuation with his daughter Sacha
All this with that style that you already know: direct, with good humor and lots of content. If you are a barber, hairdresser, or just passionate about hair and history, this video is for you.
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