Content:
When transforming to SAP S/4HANA, many SAP customers face the challenge of rethinking their customer-facing business processes in marketing, sales, and service. With the upcoming end of maintenance for the on-premise SAP CRM version, a new system architecture is needed to map these processes. Based on current challenges and drivers, this webinar will explore the advantages of next-generation CRM in the form of the SAP Customer Experience Suite. We will present possible solution architectures and describe a methodology for successfully implementing the transformation.
... Target audience:
IT managers for SAP ERP and SAP S/4HANA
SAP support staff / SAP CRM module administrators
CRM managers
IT system service managers
Agenda:
1. Current challenges and drivers
2. SAP Customer Experience Suite: Introduction and benefits of an integrated cloud CRM system
3. Possible target architectures
4. Methodology for CRM transformation
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