Anchor text and SEO - What % should you use? [M2V01]
When building links it is important to keep in mind what anchor text we will use. Anchor text is the text that is on the link that is clickable and redirects us to another site/page.
If we use 100% exact match anchors, that is, if we only have links whose anchor text is the exact keyword we are trying to rank for, we are likely to be penalized by Google because it doesn't look natural. So it's important to know how anchor text works and what percentages you should use (or at least base yourself by a rule of thumb).
The goal is to use little exact match anchors and partial match anchors on the weakest links, so we can then use them on the strongest links, like PBNs, Guest Posts, Press Releases etc...
You need to have a diversified anchor text profile!
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