(Webinar) Social Marketing and Engagement 101
The crux of digital marketing incorporates a wealth of mediums, and the social media space has become an integral part of modern marketing strategies. Social Media allows the ability to connect information to people in ways absent with standard email marketing. Social Media floods with information making it extremely important to enter the space with a strategy and the tools necessary to analyze your strategies effectiveness.
In this webinar, you will learn:
1. The benefits social media engagement brings to your digital marketing strategy and why it's critical that your social media platform align with your marketing database.
2. How to leverage Social Connect to create and deploy social campaigns, manage social content and engage with your fans and followers.
3. How to measure the impact that social marketing is having on lead generation, engagement and sales opportunities.