As part of the 2019 Vidcon Conference, Visit Victoria approached ENGAGE at Disegno to activate its sponsorship of the opening “Creators Event”, which saw more than 125 of VidCon’s most talented and creative online video creators brought together for the official VIP conference launch party. These online video creators had an average following of approximately 1 million thereby culminating in a collective audience in the multi-millions. When designing the event, we needed to consider the collective audience, as well as the creators themselves.