How to Pass Data Layer to GA4 – View Item Event | Malayalam Tutorial | Digital Blezz
In this Malayalam tutorial, you’ll learn how to pass data layer values to GA4 for the View Item event using Google Tag Manager (GTM).
This setup is essential for D2C and eCommerce websites to accurately track product views and optimize Google Ads and GA4 reports.
✨ What is Data Layer in GTM? 🧩
✨ What is the GA4 View Item event? 👀
✨ Required parameters for View Item (item_id, item_name, price, category) 🛒
✨ How to push View Item data to the data layer ⚙️
✨ Creating Data Layer Variables in GTM 🏷️
✨ Configuring GA4 Event Tag for View Item 🔧
✨ Testing & verifying the event in GA4 DebugView 🔍
✨ Best practices for eCommerce tracking 🚀