HELLA K LED Blizzard Making OF
A vibrant campaign for a vibrant product.
The new HELLA K-LED FO was developed further and is now even stronger and tougher than ever before. This spirit is also reflected in the product name „BLIZZARD“ - that gave us the main idea for the new campaign.
Inspired by the work of Azuma Makoto we took the K-LED and froze it into a solid block of ice. To prove it's toughness and to create an outstanding and long lasting image.
A good idea requires a good implementation!
Together with a master of his subject, the ice designer Horst Birekoven http://www.eisdesigner.de, the creative agency http://www.salon-deluxe.com and our favorite camera man http://gerokutzner.com we had been able to capture the message in a nutshell.
For more informations check:
http://www.hella.com/municipal/de/K-L...
http://www.lichtfaktor.com/en/portfol...