80% increase in DTC sales, and 10% ecommerce conversion rate for Avon with Klevu
Avon’s rich history has been characterized by the success of its personalized 1-1 selling. The company has been synonymous with social selling, spearheading the concept of reps selling cosmetics directly to their personal connections. Over the last few years, online shopping has grown significantly, and for AVON this has meant adapting and enhancing its digital function, with a particular focus on replicating its personalized 1-1 selling model online.
After building a new website on Shopify Plus, the Avon team found the out-of-the-box search too basic and was not maximizing the huge potential of its search interactions. Ecommerce agency Velstar, recommended Klevu as a way to help Avon improve product discovery, hugely important in the beauty sector.