Server-Side-Tagging - An Introduction - Tim Schreiner - Web Camp Venlo 2024
In times of tracking prevention, ad blockers and the death of third-party cookies, data collection is becoming an increasingly complex issue.
One method, server-side tracking, is a growing trend that presents numerous advantages over traditional client-based tracking methods.
This talk will discover the basics of server-side tracking — its definition and relevance in the contemporary digital landscape. The advantages and disadvantages will be discussed and it will be explored how server-side tracking addresses privacy concerns and technical challenges. During the talk, practical approaches will be presented and insights given on how to implement them.
More information and program: https://www.webcampvenlo.nl/program-2024
See • Web Camp Venlo 2024 for other videos of 2024 edition.
Find more about TYPO3 at: https://www.typo3.com and https://www.typo3.org
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