Is targeting expansion on Facebook Ads a hidden gem or a trap?
Targeting expansion can be both a gem and a trap, depending on your campaign goals:
It's beneficial when you're running broad awareness campaigns and want to reach more potential customers outside of your predefined audience.
It can be a trap if your audience is too wide or if you’re running highly niche or specific campaigns, as it may dilute your targeting precision and waste budget on uninterested users. $114,000(ROAS of 4.21) Success Boost Your Coaching Business with Expert Ads Management - • $114,000(ROAS of 4.21) Success Boost Your ...