Nielsen Overview
Crescent Brands offers 15 families of aluminum frames in their Nielsen product line. Custom framers are tasked with finding the perfect style, size, and finish to frame their client’s keepsakes and art pieces. Finding the best selection from the full range of options is a challenge. A full line video featuring a brief overview of each product line helps framers home in on the choices and once selected, the individual product videos, help refine their selections.
The Objective: Bring to life 15 families of aluminum frames by presenting the full range of frame styles, widths, depths, and finishes available to custom framers.
The CDC Solution: Our team began with scriptwriting to isolate and describe the unique features of each product line, including size variations and finish offerings. We incorporated a mixture of video and panning of fixed images of products and finished presenting the product offerings. Music was selected to reflect the styles and origins of each product line. After completing each of the fifteen individual videos, a full-line video was created with a condensed version of each product video.
The Results: The Crescent team is delighted with the video; The marketing team is using the videos on social media, as click-throughs on emails to their custom framers, and on their website to enhance the product landing pages.
Everyone is very excited and happy with the job you've done on the videos!