D3 2016: Anne Rayner - Marrying data with strategy
Anne Rayner, Global Head of Communications Research at TNS discusses how to find potential customers in a connected world through combining programmatic with mindset targeting. She was speaking as part of TNS D3 2016: Delivering Impact in a Connected World, a summit exploring the opportunities and challenges that digitalisation presents, held in Bangkok in March 2016.
In the session, Anne talks about how TNS is working with media partners to bridge the gap between insight and online media targeting.
This is a shortened version of Anne's presentation. To find out more about mindset targeting, or to register interest in future D3 events, please do get in touch by contacting [email protected]