In-Game & Metaverse Advertising: Q&A with Clearcode and Super League's Chairman & CEO, Ann Hand
Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse.
Ideas, budgets, and requirements are growing alongside the development of this new channel. The AdTech industry is, on the other hand, striving to establish new standards that will help brands effectively reach new customers.
In this video interview, Michael Sweeney, Head of Marketing at Clearcode, asked Ann Hand, Chairman & CEO of Super League Gaming, a series of questions about advertising in the metaverse.
You can connect with Michael and Ann on LinkedIn:
Michael Sweeney / michael-sweeney-clearcode
Ann Hand / ann-hand-5453ab6
To learn more about AdTech & MarTech development, visit Clearcode's website: https://clearcode.cc
To learn more about in-game advertising and the metaverse, visit Super League's website: https://superleague.com
Chapters
00:00:00 Introductions
00:00:21 What does Super League do?
00:02:11 What’s Super League's relationship with Minecraft and Roblox?
00:06:00 Where can brands show ads inside games?
00:08:22 How do you navigate the complex regulations around advertising to children across different regions?
00:10:32 What have been some of the main changes and trends within the in-game advertising industry over the years?
00:16:38 Is Super League still involved in esports?
00:19:47 What is your definition of the metaverse?
00:25:55 Have you seen demand from advertisers to test the metaverse?
00:30:03 Do brands recognize that in-game advertising and advertising in the metaverse require distinct creative content?
00:35:29 How to deal with banner blindness?
00:37:46 Has introducing IAB Tech Lab standards provided brands with more confidence in leveraging in-game advertising?
00:42:18 Ending
00:43:03 Contact details