Why Google may be slow to roll out AI in search
Why Google may be slow to roll out AI in search
I’m guessing folks think that Google doesn’t have the AI chops to compete with Microsoft.
Nothing could be further from the truth.
Google’s DeepMind AI engine is one of THE most powerful AIs on the planet. It has even given governments cause for worry for one private company to have that much collected info on everything.
But it’s not that Google doesn’t want the public to have AI tools from them.
It’s that Google can’t afford to lose so much revenue from their use.
Think about it.
Google’s big revenue generator is from all the ads they run both in search on sites.
If folks don’t need to look at search anymore because they can get an answer from a chatbot, then Google loses all that ad revenue. Page 1 of Google is mostly ads these days, right?
And then if searchers don’t click over to sites for deeper info, Google loses the revenue from the sites that run Google ads too.
Bing has nowhere near the ad revenue on its page 1. So, if folks don’t see those ads or click over to sites because folks get their answer directly from the chatbot, big deal.
Where Microsoft is going to make its money is by putting ChatGPT into all of its Office products, which corner the market compared to Google’s free Drive alternatives.
So, don’t think for a minute that Google doesn’t know what race they are in.
And don’t think for a minute that they give a damn about giving us chatbots that are all that useful or easy to use too.
They might have a reason for losing this part of the race to Microsoft and Bing.
And these are just a few of the site success tips you’ll find in this week’s Tips Tuesday for Feb 14. https://bit.ly/3lyC76h
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