OUTFRONT X-Labs 2021 Reel
OUTFRONT X-Labs is the cross-disciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media. The group, which is situated within the larger OUTFRONT marketing department, comprises four key teams, each working in lockstep to explore the future of outdoor media through concept to realization.
● Digital Creative
○ Future-forward concept development and realization
● Experience Design
○ Omni-channel design focused on the consumer experience and culturally relevant solutions
● Creative Technology
○ Enhancing outdoor experiences through emerging technology integrations
● Dynamic Content
○ Interactive, data-driven, and full-motion content production