AMC Theatres 2023 RENAISSANCE: A FILM BY BEYONCÉ Wrapped Subway Trains in NYC
Even the biggest stars recognize the power of the MTA Subway to drive conversation, that's why in 2023, AMC Theatres launched "RENAISSANCE: A FILM BY BEYONCÉ" with the L Train wrapped with a RENAISSANCE exterior and Beyoncé's RENAISSANCE WORLD TOUR visuals on the interior.
The result? 3.4M+ social media reach and social media chatter as the Beyhive took BK's Manhattan and Brooklyn-bound L Train on the way to see RENAISSANCE: A FILM BY BEYONCÉ in AMC Theatres across NYC - reliving Beyoncé's RENAISSANCE WORLD TOUR in the place where fans go for magic and where stories feel perfect and powerful on a huge silver screen.
Want to be more like AMC and Beyoncé? Put the Subway at the Center of your next campaign! Learn more: https://www.outfront.com/mta?utm_sour...
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OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of North America's largest and most diverse sets of billboard, transit, and mobile assets. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on the go.
AMC Theatres is where we go for magic, where stories feel perfect and powerful on a huge silver screen.
RENAISSANCE: A FILM BY BEYONCÉ accentuates the journey of RENAISSANCE WORLD TOUR, from its inception, to the opening in Stockholm, Sweden, to the finale in Kansas City, Missouri. It is about Beyoncé’s intention, hard work, involvement in every aspect of the production, her creative mind, and purpose to create her legacy and master her craft. Received with extraordinary acclaim, Beyoncé’s RENAISSANCE WORLD TOUR created a sanctuary for freedom, and shared joy, for more than 2.7 million fans.